If you are looking for a comprehensive, step-by-step guide on how to create and optimise Facebook Page for optimal visibility across all devices, you’re in the right place. Keep reading to learn how to set up a business page and how to optimise that page for success.

With all the focus on new social networks like TikTok lately, the buzz around Facebook has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there.

Setting up a Facebook business page is an important step for any type of business, whether it’s small, medium, or large. Facebook is an effective and inexpensive way to connect with customers and build your brand. An optimised Facebook Business Page makes it easier for people to discover and interact with your brand online.

It’s easy and free to create a Facebook Business Page. Besides audience growth, your Facebook Page connects your brand to many opportunities, including linking to Instagram and, of course, running ads across the Meta Platforms.

Many small businesses often struggle to harness the full potential of the Facebook platform. A global study encompassing over 323 companies revealed that most businesses perceive Facebook marketing as an increasingly competitive landscape.

The problem is that there’s no simple answer as to how to translate Facebook likes into a tangible return on investment (ROI). Instead, it hinges on the consistent and strategic development of your social media strategy, a process that unfolds over months and even years.

What is a Facebook Business Page?

A Facebook Business Page is a publicly accessible profile on Facebook designed for businesses, organisations, and public figures to showcase and promote themselves. Customers can follow (or “Like”) Facebook Business Pages to see updates from their favourite brands, companies, and creators, allowing them to connect with these entities.

Practical Guide on How to Create a Facebook Business Page in 3 steps

Facebook Business Pages are distinct from Facebook profiles. They are assets overseen by a personal account, known as the Page administrator. It’s worth noting that a Page can have multiple administrators. This implies that you need to have a Facebook profile in order to create a page on Facebook. Let’s begin the process of creating a Facebook Page across any device.

Step 1: Finding the Page Section on Facebook

If you already have a Facebook profile, follow these steps to locate the Page section:

  • Log in to your Facebook account.
  • For Android users, click on your profile picture situated at the top right corner of your screen. For iPhone users, it’s at the bottom right corner of your screen.

How to Create and Optimise Facebook Page-Finding the Page Section on Facebook On Using an iPhone or Android

If you’re using the Facebook web application, the process is as follows:

  • Log in to your Facebook account.
  • Look for the ‘Pages’ option on the left side of your screen.

How to Create and Optimise Facebook Page-Finding the Page Section on Facebook On Using a Laptop

Step 2: Creating and Optimising Your Facebook Page Info

Once you’ve located the page section, click on ‘Create’ and input your brand’s essential details. The first piece of information required is your business name. This is the public name and title of your Page. In most cases, your business name alone is sufficient.

However, if there is another popular Facebook Business Page or company with the same name, you might consider adding a descriptor to help people find you more easily. To optimise your Facebook page for search engine visibility, include a word associated with your brand.

For example, if your business name is “Joe Restaurant,” you can use this name for your business name. If a similar page already exists, you can differentiate your business by adding something like ‘Joe Eatery and Restaurant.’ This not only sets you apart from competitors but also increases your online visibility. When anyone searches for an eatery or restaurant nearby, there’s a chance you may appear in their search results.

The second piece of information required to create a successful Facebook Page is your business category. Start typing a word that describes your business, and Facebook will suggest options. Choose the category that best fits your business, and you can add up to three categories, as shown in the image below.

The last piece of information needed is your business bio. Think of this as your elevator pitch, a one or two-sentence summary of your business that might pique potential customers’ interest and make them want to learn more.

Once you’ve filled in these details, tap ‘Create Page.’ Congratulations, you’ve not only learned how to create and optimise a Facebook page but have successfully created one! Now, let’s dive into the exciting part.

How to Create and Optimise Facebook Page-Creating and Optimising Your Facebook Page Info using phone


How to Create and Optimise Facebook Page-Creating and Optimising Your Facebook Page Info on a Laptop

Step 3: Finish setting up your Page

Follow the prompts to enter more details, like your business hours, website, phone number, and all the essential information.

All these fields are optional, so if you don’t wish to display your phone number or address, you can leave those blank. However, for building credibility and trust, I recommend filling in these fields. This is particularly crucial if you’ve created a Facebook page for your brand and want potential clients to be able to contact you.

When adding your profile and cover images, don’t forget to include an action button – this is important. The action button determines how you want your Facebook page visitors to engage with you.

Popular options include ‘Learn More,’ which can be linked to a landing page or your website, ‘Call Us Now,’ ‘Send WhatsApp Message,’ and more. Research similar pages to see what action buttons they’re using in order to choose the right one for your business.

If you prefer customers to reach out directly through WhatsApp Business instead of Facebook Messenger, you can direct them from your Facebook page to your WhatsApp Business account.

How to Create and Optimise Facebook Page-Finish setting up your Page on a Laptop, Android or iPhone

Once you’ve successfully completed the five steps in how to create and optimise a Facebook Page, your page’s health should be in the green, indicating that you’ve done an excellent job. Click ‘Done’ to finish the setup.

How’s it going? I hope you’re finding the content of this guide easy to understand. If you encounter any issues or have trouble following through, please don’t hesitate to consult one of our experts who is standing by. They will provide the assistance you may need with a smile.

Discovering how to optimise your Facebook Page for SEO is the next step. These strategies are key to fostering growth for your Facebook Business Page in 2023 and bolstering your online presence. By applying these SEO practices, you’ll effectively position your page for heightened visibility and engagement in the upcoming year.

6 Practical Ways to Optimise Your Facebook Page for SEO

1. Optimising Your Facebook Page Details

  • Add a Profile and Cover Photo

Remember when we created your page? We uploaded two images, one for the profile picture and the other for the cover photo.

How to Create and Optimise Facebook Page-Optimising Your Facebook Page Details-Add a Profile or Photo Picture

Having captivating images on your Facebook Page is crucial for maximising visibility. Your cover photo and profile picture play a key role in grabbing the attention of new visitors and reinforcing your brand identity with existing followers.

Your profile picture is an ideal spot for showcasing your logo, while the cover photo should be a creative and engaging image that aligns with your company’s style.

While the cover photo enhances the visual appeal of your page, the profile picture is even more important because it accompanies every page update, even when shared on someone else’s timeline.

Here are the recommended dimensions:

  • Profile picture: Square format, at least 180 x 180 pixels.  Feel free to go larger and square.
  • Cover photo: 851 by 315 pixels on desktop and 640 by 360 pixels on mobile phones.  Feel free to go larger.

Consider changing your cover photo seasonally or when your business has important news. Make sure both images incorporate your visual branding elements, including your logo and colour palette.

Furthermore, it’s essential to ensure that the images you post are of the highest possible resolution for a polished and professional appearance. See mine here.

  • Enable a Custom URL or “Username”

Let’s learn how to enable a custom URL for your Facebook page and create a username. A username serves as a valuable tool for aiding people in discovering and recalling your page. When you create a username, it results in a personalised web address (e.g., facebook.com/yourcompany) for your page, simplifying the process for users to enter the URL.

Furthermore, it can contribute to higher search engine rankings for your page. It’s advisable for your username to closely match the name of your page. In addition to making it easier to link to, a custom Facebook Page URL or username enhances the credibility of your page in the eyes of your customers.

How to Create and Optimise Facebook Page-Optimising Your Facebook Page Details-Enable a custom URL or username

Here are some key guidelines to consider:

  • You need to be an admin to create a username.
  • Avoid using spaces or underscores, but you can use periods to separate words.
  • Capitalise the words for improved readability; it won’t impact users if they type in lowercase letters.
  • Usernames can have a maximum of 50 characters and must be at least 5 characters long but keep it short.

If you want to set up a custom username for your Facebook page, follow these steps.

  • Maximise the Impact of Your Page Description

Ensure you fully utilise the ‘Description’ field by utilising all the 255 allowed characters for original content. The use of original content plays a significant role in boosting your page’s search engine ranking.

Consider running your brand name through a semantic analysis tool to determine the most relevant context for crafting your description. If your brand name is relatively new, you can even explore your competitors’ names for inspiration.

2. Customise Your Page Tabs

Your page tabs are prominently displayed just before your page’s profile picture and username on the left side of your profile. Some default tabs include “Home,” “About,” and “Posts.” These tabs are essential for helping your followers navigate various sections of your business page.

The good news is that you have the flexibility to tailor these tabs to better suit your business needs. For instance, if you run a nail salon, you can include a “Services” tab to showcase your offerings. If you’re a restaurant that thrives on customer reviews, you can add a “Reviews” tab.

Not only can you arrange these tabs, but you can also toggle some of them on and off. It’s important to explore this section because certain tabs might take precedence based on the nature of your business.

To edit your page tabs, you can choose to hide your Likes or Reviews, and even remove irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, navigate to ‘More,’ and then select ‘Manage sections.’

How to Create and Optimise Facebook Page-Optimising Your Facebook Page Details-Customise Your Page Tabs

3. Call to Action Button (CTA) 

Directly beneath your cover photo, you have the opportunity to include a Call to Action (CTA) that prompts your users to engage with your page or discover more about your business.

This CTA can link to your website, a specific landing page, special offers, or connect users to business-specific services, such as online ordering for restaurants, among other options.

The choice of CTA is influenced by the nature of your brand and what you aim to achieve. For example, if you run an urgent care facility and wish to enable direct communication with patients, the “Call Now” feature is appropriate.

On the other hand, a restaurant might opt for “Book Now” to allow people to make reservations. If you want to drive people to shop at your store, “Shop Now” is a suitable choice. Once you’ve selected your button, you can proceed to customise the link.

To customise your CTA button, navigate to the right side of your screen, where you’ll find three horizontal dots. Click on them and select “Edit Action Button.” Facebook offers a variety of CTA options, including:

  • Book now
  • Start order
  • Call now
  • Email now

How to Create and Optimise Facebook Page-Call to Action Button (CTA) 

For each CTA, you’ll need to specify the most relevant landing page where users can take the suggested action.

Feel free to experiment with different CTAs, especially when you have promotions, new videos, or lead magnets to offer. However, avoid changing them too frequently; it’s essential to accumulate data to evaluate the performance of different CTAs over time.

4. Enable Reviews

Engaging and interacting with your customers is a vital aspect of social media. In today’s digital age, a vast majority of potential customers rely on online ratings and reviews as a crucial step before making a purchase. I’m one of those customers, and I’ve observed that reviews on Facebook often tend to be more positive compared to those on other platforms.

This trend could be attributed to the personal nature of Facebook. People typically don’t turn to Facebook as their first choice to vent frustrations about companies. Instead, it’s a platform where they connect with family and friends.

That said, Facebook provides an excellent platform for showcasing your customers’ reviews. You can enable this feature by going to the ‘Manage Sections’ we discussed earlier and toggling ‘reviews given’ on and off. This allows visitors to review your page. And in the event that something doesn’t go as planned (which can happen to the best of us), you have the flexibility to disable reviews in the future.

Before we continue, could you please take a moment to write a review for us? We would love to hear about your experience while reading this article. Your recommendations are highly valued. Thank you for your feedback.

5. Post and Engage

Remember, no optimisation strategy can rescue your Facebook page if you don’t maintain regular updates and engage with your audience. Here are some categories of content you can consider posting:

  • Engage Your Audience: Ask questions to spark discussions and interaction with your followers.
  • Curated Content: Share valuable and relevant content from trusted sources in your industry.
  • Short, Informative Videos: Create brief, well-annotated videos that convey your message effectively.
  • Live Videos: Stream live video content from virtual events, providing an immersive experience for your audience.
  • Collaboration: Tag other business pages, industry tools, and non-profit organizations to expand your network and reach.
  • Visual Content: Share images, including collages, quotes, team photos, and more to enhance your visual presence.

Visuals can play a pivotal role in promoting your business without coming across as overly ‘salesy’ or intrusive. Remember, people won’t discover your Facebook Page or have a compelling reason to follow it unless you consistently post high-quality content.

If you’re in need of content ideas, here are more than 20 social media post suggestions and guidance on establishing an effective content creation process.

In addition, it’s crucial to respond to your customers promptly on Facebook, even if it’s a polite boilerplate message indicating that you’re addressing their query. Your Facebook followers will notice how quickly you manage responses, which can influence their perception of your brand.

To gauge your performance effectively, leverage Facebook Insights, allowing you to track your team’s responsiveness and engagement. An even more robust approach is to consider utilising comprehensive Social Media Analytics tools.

These tools not only provide regular performance reports but also include a holistic view of your various social media channels, including those of your competitors.

6. Add Your Location and Hours

If you operate a physical business and wonder how to add location and hours to your Facebook page, it’s crucial to include your address and opening hours in the About section of your page. Ensuring that your business hours are accurate is essential, and it’s equally vital to keep them updated whenever they change.

When adding new location pages, double-check that the hours of operation and days open are correct, as they may vary.

It’s important to note that, unlike Google My Business, Facebook does not offer the option to customise hours for holidays or special events. If you have specific hours for holidays and special occasions, consider using Facebook posts or advertising to communicate this information effectively.

For instance, in situations like inclement weather or when you’re promoting a new product, create visually appealing posts and pin them to the top of your Facebook page. This ensures that important announcements are visible to visitors on your page.

Facebook Business Page FAQs

Is there a difference between a Facebook Page and a Business Page?

No, there is no difference. “Facebook Page” and “Facebook Business Page” are simply different terms for the same thing: a Facebook profile created for your business.

Is a Facebook Business Page free?

Absolutely, creating a Facebook Business Page comes at no cost. While Facebook offers paid services like advertising and post boosting, these are entirely optional.

Can I separate my Business Page from my personal account on Facebook?

Yes, you can. Your personal Facebook account and Facebook Business Page are distinct entities on Facebook and do not link publicly to each other. Although you need a personal account to create and manage a Facebook Business Page, you always have the option to create a separate personal profile using your work email address if necessary.

What’s the recommended Facebook Page cover photo size?

The optimal size for a Facebook Page cover photo in 2023 is 851px x 315px. Keep in mind that social media platforms frequently update their specifications, so it’s advisable to refer to our social media image size guide for the most current information.


For streamlined management and growth of your Facebook Page, along with your other social media profiles, consider partnering with Jibstar Business. Our team is dedicated to helping you plan and schedule content, engage your audience, optimise performance, boost posts, and much more. We offer the expertise of professional social media managers who will work diligently to meet your needs. Consult with us for a free evaluation today.


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